Turn Your Expertise
Into Pipeline
A 6-week live cohort for founders, CEOs, coaches, and consultants ready to activate their influence through strategic media appearances.
The cohort will be led by James Colistra (pictured), Founder of Wonderfish, and Former Executive Director of Marketing, Forbes.
You have deep expertise. But you're invisible.
You've spent years building your knowledge, your frameworks, your results. But when it comes to activating that expertise publicly — speaking on podcasts, getting quoted in media, showing up as a thought leader — you're stuck.
You don't know where to start
Which shows should you target? How do you pitch yourself? What do you say when you get on the mic?
You're uncomfortable with self-promotion
You're not a "personal brand" person. Putting yourself out there feels awkward or inauthentic.
You've tried and it didn't work
You've done a few podcasts here and there, but they didn't lead to anything. No leads. No momentum.
You don't have time to figure it out
Between running your business and serving clients, who has time to research shows and write pitches?
Here's the truth: Your expertise is your competitive advantage. But if you're not activating it publicly, you're leaving opportunity on the table.
The 6-Week Journey
What We Cover
Find Your Voice & Craft Your Story
"The Mission That Moves People"
Strategy, Targeting & Your Compelling CTA
"Know Where You're Going Before You Arrive"
Pitching, Preparation & Performance
"From Send to Show Up: Owning the Microphone"
Post-Interview Strategy & Relationship Building
"The Episode Is Just the Beginning"
Systematize & Scale Your Media Presence
"From One-Off to Ongoing: Building the Circuit"
Integration, Iteration & Long-Term Influence
"You're Not Done — You're Just Getting Started"
What Clients Are Saying
"Going on podcasts helped BOS-UP Moments to achieve Amazon new release bestseller status."
Scott Abbott
Founder and CEO, BOS-UP
"James took something that felt overwhelming, podcast guesting, and turned it into a simple, strategic system that actually works."
Jon Hord
Founder of The Engaged Father Project
"Through this process, I gained visibility, credibility, and confidence on camera. Clips fueled my LinkedIn presence and drove new interest in my business."
Nicole Ramirez
Founder of BrandME
Investment
Join The Guest List
- ✓6-week structured curriculum
- ✓Weekly video lessons
- ✓Weekly worksheets & frameworks
- ✓6 group coaching calls
- ✓Lifetime access to private Skool community
- ✓Direct DM access with James
- ✓Access to Podmatch & Qwoted training
- ✓Content creation templates & tools
Questions? jcolistra@wonderfish.xyz
Common Questions
You're Not Here to Stay Invisible
You have expertise worth sharing. Stories worth telling. Influence worth activating. The only question is: are you ready?
Join The Guest List — $1,997Only 15 spots available for the inaugural cohort.